Privacy Policy

Welcome to US Bait Reel Sales Store (“we”, “our”, or “us”). As fellow anglers, we understand the importance of trust when handling your personal information, just as you trust your gear on the water. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website usbaitreel.com.

1. Information We Collect

We collect information that helps us provide you with the best fishing gear and service:

• Personal Information: Name, email address, shipping address, phone number, and payment details when you make a purchase.
• Order Information: Products purchased, order history, and preferences to help us recommend the right gear for your fishing style.
• Technical Data: IP address, browser type, device information, and pages visited to improve our website performance.
• Communication Data: Records of your inquiries and our responses to provide better customer service.

2. How We Use Your Information

We use your information responsibly to enhance your fishing gear shopping experience:

• Process your orders and deliver your fishing equipment
• Provide customer support for your gear questions
• Improve our website and product offerings based on angler preferences
• Send order confirmations and shipping updates (you may opt out of marketing communications)
• Prevent fraud and ensure transaction security
• Comply with legal obligations related to your purchases

3. Data Sharing and Disclosure

We treat your information with the same care we take when packaging your rods:

• Service Providers: We share information with trusted partners who help with payment processing, shipping, and website operations, all bound by confidentiality agreements.
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or sale, customer information may be transferred as a business asset.
• Never sold to third-party marketers or data brokers.

4. Data Storage and Security

We secure your data with the same dedication we apply to selecting tournament-grade gear:

• Industry-standard encryption for all transactions
• PCI-DSS compliant payment processing
• Regular security audits of our systems
• Limited employee access to personal data
• Data stored on secure servers with appropriate safeguards

While we implement robust security measures, no internet transmission is 100% secure. We encourage anglers to use strong passwords and protect their account information.

5. Your Rights

You have control over your personal information:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request removal of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like carefully selecting the right lure, we use cookies to improve your experience:

• Essential Cookies: Required for basic functions like adding items to your cart
• Performance Cookies: Help us understand how anglers use our site to improve navigation
• Functionality Cookies: Remember your preferences for future visits
• Advertising Cookies: Show relevant fishing gear offers (you may opt out)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. International Data Transfers

As we serve anglers worldwide (excluding certain Asian and remote regions), your information may be transferred to and processed in the United States, where we are based. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not designed for anglers under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this policy as our business evolves or regulations change. Significant changes will be communicated through our website or email. We encourage you to review this policy periodically.

Tight lines and happy fishing,
The US Bait Reel Sales Store Team