“Equipping anglers worldwide with premium fishing gear at unbeatable prices.”

At US Bait Reel Sales Store, we understand the thrill of the catch and the importance of having the right equipment when that big one bites. Whether you’re ice fishing in Michigan, casting for bass in Texas, or trolling for salmon in the Pacific Northwest, we’ve got the gear to make your next fishing adventure unforgettable.

Who We Are

Founded in Lansing, Michigan, US Bait Reel Sales Store has grown from a local tackle shop to a global online destination for serious anglers. Our team consists of passionate fishermen and women who test every product we sell in real fishing conditions. We don’t just sell fishing gear — we live the fishing lifestyle.

Why Anglers Choose Us

We’ve built our reputation on three core principles:

  • Expert-Curated Selection: From premium 13 Fishing rods to tournament-ready Gamakatsu jig heads, we carry only the gear that delivers results.
  • Unmatched Value: Our direct relationships with manufacturers allow us to offer exclusive deals like our limited-time “Buy more, save more” promotions.
  • Global Reach, Local Knowledge: While we ship worldwide, our Michigan roots keep us connected to freshwater fishing traditions and innovations.

Our Product Philosophy

We specialize in high-performance freshwater fishing equipment with particular focus on:

  • Ice fishing combos that withstand brutal conditions
  • Precision-engineered casting and spinning rods
  • Specialized jigs and rigs for targeted species
  • Durable reels with smooth drag systems
  • Innovative artificial baits that trigger strikes

Our best-selling items like the 13 Fishing Archangel Ice Rod and BnR Tackle Salmon Twitching Jigs represent our commitment to quality that performs when it matters most.

Beyond the Gear

We’re more than a store — we’re a resource for the fishing community. Our team is available to answer your tackle questions at [email protected], and we stand behind every purchase with our satisfaction guarantee.

Shop Now and Experience the US Bait Reel Difference

US Bait Reel Sales Store
1753 Elk Avenue, Lansing, MI 48933
Serving anglers worldwide (excluding some Asian and remote regions)